Amitabh Bachchan seeks legal action over Rashmika Mandanna's deepfake video.

Deepfake technology blurs the lines between reality and fabrication.

Concerns arise regarding misinformation, identity theft, and privacy breaches.

Legal and regulatory frameworks are essential to combat deepfakes.

Amitabh Bachchan's swift response highlights the urgency of the issue.

Collective responsibility to protect online content integrity and individuals.

Deepfake incidents emphasize the need for proactive safeguards.