Star India secures Rs 1,750 crore insurance for ICC Cricket World Cup.
Special Rs 110 crore coverage for India vs. Pakistan match.
Insurance includes match cancellations due to weather and catastrophes.
New India Assurance covers 73% of the policy.
Estimated ad revenue increase to Rs 2,000-2,200 crore.
26 brands sponsor the tournament, including Mahindra & Mahindra.
ICC World Cup spans 45 days, expected to draw large global viewership.