Pooja Dadlani, manager of SRK, as of reported salary as of 2025.
Pooja Dadlani is much more than just Shah Rukh Khan’s manager—she is the gatekeeper of his professional world, handling everything from legal matters to business operations. Having worked with SRK since 2012, Pooja has played a crucial role in shaping and managing his career, ensuring smooth execution of his professional commitments, endorsements, and high-profile deals. She is often seen accompanying him at important events, overseeing brand partnerships, and making key financial decisions related to his ventures.
Her influence extends beyond just managing his schedule. Pooja is actively involved in handling the legal complexities surrounding SRK’s businesses, including Red Chillies Entertainment and Kolkata Knight Riders. She liaises with legal teams to ensure compliance with contracts and regulations, safeguarding his business empire.
With an estimated annual salary of ₹7 to ₹9 crore, Pooja is one of the highest-paid celebrity managers in Bollywood. Her deep understanding of the entertainment industry and SRK’s brand value has made her indispensable to his professional life. She is also credited for curating his public image, ensuring his presence remains strong in the industry while managing his interactions with the media and corporate world.
Mumbai: Shah Rukh Khan is not just a superstar; he is an emotion, a phenomenon that transcends generations. While the world knows him as the ‘Badshah’ of Bollywood, few know about the powerhouse working tirelessly behind the scenes to manage his empire. That person is none other than Pooja Dadlani.
More than just a manager, Pooja Dadlani has been the strategic mastermind behind SRK’s professional and business decisions for over 12 years. A Mumbai native, she has been managing Shah Rukh Khan’s work since 2012, and over time, she has become an indispensable part of his family. From handling his film projects and brand endorsements to overseeing Red Chillies Entertainment and the IPL team Kolkata Knight Riders, she ensures that everything in SRK’s professional life runs smoothly.
The Backbone of SRK’s Professional Empire
Pooja Dadlani’s responsibilities extend far beyond that of an average celebrity manager. She is the primary link between SRK and his vast professional network, ensuring that every decision aligns with his brand value and long-term career strategy. Her ability to manage high-profile deals, coordinate with top industry executives, and secure lucrative brand endorsements makes her one of the most powerful figures in Bollywood’s business landscape.
Apart from handling endorsements, she also ensures that SRK’s production company, Red Chillies Entertainment, remains a strong force in the Indian film industry. From securing scripts to managing production timelines and handling legal matters, Pooja’s meticulous approach helps keep the production house running smoothly.
In addition, she plays a significant role in managing Kolkata Knight Riders (KKR), SRK’s IPL franchise. Cricket and Bollywood have always been a dynamic mix, and Pooja ensures that KKR’s business operations, sponsorships, and brand associations remain profitable. She works closely with the team’s management, sponsors, and league officials to ensure smooth operations and financial growth.
The Gatekeeper of SRK’s Business and Legal Affairs
Beyond endorsements and film projects, Pooja Dadlani is the gatekeeper of SRK’s professional affairs, taking care of legal matters and major business operations. With SRK being one of the biggest stars in the world, his name is often entangled in controversies, lawsuits, and contractual negotiations. Pooja ensures that these matters are handled efficiently, working with legal teams to safeguard SRK’s interests.
She also negotiates film contracts, advertising deals, and collaborations, ensuring that SRK’s brand value is maintained and even enhanced. From ensuring fair deals for SRK’s films to coordinating with legal teams on complex matters, her role is crucial in maintaining the star’s financial and professional stability.
A Salary That Matches Her Influence
As of 2025, her salary is expected to be well above Rs 9 crore, making her one of the highest-paid celebrity managers in India. Some sources from SRK’s fan clubs even claim that she holds the title of the highest-paid celebrity manager in the country.
While her financial earnings reflect her invaluable contributions, her influence goes beyond monetary compensation. Pooja is considered family by SRK and has built a strong bond with his wife, Gauri Khan, and their children, Aryan, Suhana, and AbRam. She is often seen at Khan family gatherings, private celebrations, and vacations, proving that her role extends beyond professional commitments.
Pooja Dadlani’s Public Presence
Though she works behind the scenes, Pooja Dadlani is not completely away from the public eye. She is often seen accompanying SRK at high-profile events, IPL matches, and film promotions. Her presence signifies her authority in managing his brand image, ensuring that every appearance aligns with his larger-than-life persona.
On social media, Pooja maintains a low-key presence but occasionally shares glimpses of her professional and personal life. Her bond with SRK’s family is evident in the rare but heartfelt posts she shares, celebrating the actor’s milestones and achievements.
The Future of SRK’s Brand Under Pooja’s Leadership
With Pooja Dadlani at the helm of Shah Rukh Khan’s professional affairs, his brand continues to thrive. As SRK expands his business ventures and global presence, Pooja’s expertise will be crucial in ensuring smooth transitions and profitable deals. With her strategic vision, she will likely play an integral role in shaping SRK’s future in both Bollywood and international entertainment.
From managing blockbuster projects to navigating legal complexities and overseeing business expansions, Pooja’s contributions are immeasurable. Her journey with the superstar continues to flourish, making her one of the most influential figures in the entertainment industry today. As of 2025, she remains a force to be reckoned with, proving that behind every successful superstar, there is a powerhouse ensuring their reign remains unshaken.