Scarlett Johansson’s deepfake controversy with Sam Altman features on TIME100 AI cover.
Scarlett Johansson has secured a prominent spot on TIME’s annual list of the “100 Most Influential People in AI,” gracing the magazine’s iconic cover alongside notable figures such as Nvidia This inclusion marks a significant moment for Johansson, whose recent clash with OpenAI over a controversial chatbot voice has captured public and media attention.
Johansson’s Controversy with OpenAI
The actress’s rise to the TIME100 AI list is intertwined with her highly publicized dispute with OpenAI. The conflict began when OpenAI launched a new voice assistant, which Johansson claimed bore an uncanny resemblance to her own voice. Johansson expressed her shock and frustration, stating she was “shocked, angered and in disbelief” over the apparent similarity.
Johansson had previously been approached by OpenAI CEO Sam Altman to lend her voice to the chatbot. According to Johansson, she declined the offer due to personal reasons. Altman had suggested that her voice would be comforting and help bridge the gap between technology and creative industries, making the chatbot more relatable to users. Johansson was unsettled by the company’s choice to develop a voice that seemed so similar to hers, which she perceived as a deliberate echo of her own vocal identity.
TIME100 AI List and Controversy
The inclusion of Johansson in TIME’s list has stirred controversy, particularly because prominent figures like Elon Musk, founder of xAI, did not make the cut. TIME’s recognition of Johansson highlights the magazine’s evolving perspective on AI and its impact, but also reflects the ongoing debates surrounding the ethical implications of technology. TIME’s list this year emphasizes the diversity of voices and perspectives in the field, with over 91 new names added compared to the previous year.
That is why we are excited to share with you the second edition of the TIME100 AI.” This sentiment underscores the magazine’s commitment to exploring the multifaceted landscape of artificial intelligence and its influencers.
OpenAI’s Response
OpenAI faced backlash after the launch of the chatbot’s voice, leading to swift action. The company announced it would disable the new voice feature following Johansson’s public criticism. Altman responded to the allegations, denying any intentional resemblance to Johansson’s voice. He clarified that the voice used, known as Sky, was not intended to mimic Johansson and that it was performed by a different actress.
He also apologized for any lack of communication, acknowledging the need for better engagement with Johansson.
The Deepfake Debate
Johansson’s remarks about deepfakes have added another layer to the discussion. She described deepfakes as a “dark wormhole” that society struggles to navigate. Her comments reflect widespread concerns about the rapid advancements in AI and deepfake technology, which pose significant ethical and societal challenges. Johansson warned that technology often evolves faster than society can adapt, leading to complex issues surrounding privacy and identity.
The controversy over deepfakes has intensified in 2024, with increasing reports of misuse. A recent investigation by Channel 4 News revealed that over 250 British celebrities have been exploited in deepfake pornography, with some deepfake websites receiving over 100 million views in just three months. This disturbing trend highlights the potential for deepfake technology to be used unethically, underscoring the need for stricter regulations and greater awareness.
Conclusion
Scarlett Johansson’s inclusion in TIME’s 100 Most Influential People in AI underscores her significant role in the ongoing dialogue about the intersection of technology and personal identity. Her battle with OpenAI over the chatbot voice and her commentary on deepfake technology reflect broader concerns about the ethical use of artificial intelligence. As technology continues to advance, Johansson’s experiences highlight the need for thoughtful consideration of its implications on individual rights and societal norms.