Ekta Kapoor denies links to banned ALTT.
Ekta Kapoor clarified that she and her mother, Shobha Kapoor, had ended their association with ALTT in June 2021. She stated they are not connected to the platform in any capacity. This comes after the government banned ALTT along with 23 other OTT apps for allegedly hosting vulgar and obscene content.
Ekta Kapoor Issues Clarification After Govt Bans ALTT, 23 Other OTT Apps for Vulgar Content
Taking to social media, Kapoor addressed the issue head-on, issuing a detailed statement to clarify that she and her mother, Shobha Kapoor, are no longer connected to the platform in any capacity.
The Ministry of Information and Broadcasting, on July 25, 2025, announced a sweeping ban on 24 OTT platforms for allegedly streaming content that was deemed “obscene,” “vulgar,” and in violation of Indian cyber and decency laws. The move created a stir across the entertainment industry, with many content creators and producers scrambling to issue clarifications about their association—or lack thereof—with the banned platforms.
Amidst the growing noise and speculation, Ekta Kapoor broke her silence on the matter. In a heartfelt Instagram post, she explained that both she and her mother had stepped down from their roles at ALTT way back in June 2021. “We are not associated in any capacity with ALTT,” she wrote. The statement was meant to reassure both her followers and the media that the Kapoors had long since moved on from the venture.
In her official statement, Kapoor said:
(previously its wholly owned subsidiary) duly approved by the Hon’ble NCLT, it operates ALTT w.e.f. June 20, 2025.”
was once a wholly owned subsidiary of Balaji Telefilms, it has now undergone structural changes following a court-approved amalgamation. Since June 20, 2025, the newly structured ALTT has been operating independently, without any involvement from Ekta or Shobha Kapoor.
Sources close to Kapoor say that she felt compelled to speak out after media reports began linking her name to the ban, possibly damaging her reputation as a responsible and progressive content creator. Known for redefining Indian television with shows like Kyunki Saas Bhi Kabhi Bahu Thi and later taking bold strides into digital storytelling, Ekta Kapoor has long been seen as a pioneer in India’s entertainment industry. Her clarification comes at a time when many industry veterans are calling for a more balanced and fair regulatory approach to OTT content.
Fans and industry colleagues alike have responded to her statement with support, praising her for addressing the issue directly and transparently. Many also expressed disappointment that platforms offering bold content are being singled out without a nuanced understanding of creative freedom and viewer discretion.
The government’s decision to ban ALTT and other OTT apps has sparked a wider debate about the boundaries of digital content in India. While some believe that regulation is necessary to protect public decency, others argue that it risks stifling artistic freedom and marginalizing alternative voices in entertainment.
For Ekta Kapoor, however, the message is clear: she is no longer involved with ALTT and should not be held accountable for any content released by the platform post-2021. As the dust begins to settle on this controversy, Kapoor’s decisive clarification serves as a reminder of the importance of transparency in an age where information—and misinformation—spreads fast.