Palestine debuts at Miss Universe 2025 with Nadeen.
Representing Palestine on the global stage will be Nadeen Ayoub, a model and fitness coach, who is set to compete in the 2025 edition of the event in Thailand. the most recognized platforms.
Palestine is set to make history this year, stepping onto one of the most celebrated global stages in the world of pageantry — the Miss Universe competition. Representing Palestine for the very first time will be Nadeen Ayoub, a Palestinian–Canadian model, wellness coach, and passionate advocate for women’s empowerment, environmental sustainability, and cultural representation.
The announcement of this historic moment came directly from Ayoub herself, who shared the news with her followers through an emotional Instagram video on Wednesday, August 13. The dress, designed by Hiba Abdelkarim, was more than a fashion choice — it was a statement of pride, cultural preservation, and love for her homeland.
Her win then was a moment of pride for Palestinians worldwide, and now, stepping into Miss Universe, she is once again preparing to carry her nation’s name onto an even bigger platform.
Her journey to this stage is one that crosses continents and cultures. Raised between Palestine, the United States, and Canada, Ayoub’s life experiences have shaped her into a woman deeply connected to her roots while being open to global perspectives. She holds a degree in literature and psychology, a background that has helped her develop a strong voice for advocacy. Beyond the glamour of pageantry, she is a certified wellness and nutrition coach, passionate about helping people live healthier, more empowered lives.
Ayoub is also the founder of Olive Green Academy, an initiative dedicated to empowering Palestinian women through education, digital media, and leadership development. The platform focuses strongly on sustainability and community building — two causes that she has consistently championed both in her personal life and public engagements. For her, beauty pageants are not just about aesthetics but about using visibility to advocate for meaningful change.
the heart of her mission: to represent Palestine not only through beauty and elegance but also through resilience, cultural pride, and a call for justice.
The Miss Universe stage has long been a place where contestants highlight their countries’ traditions, values, and social issues. For Ayoub, this opportunity is a chance to bring Palestine’s story into living rooms across the world — not as a political headline, but as a nation rich in culture, creativity, and human spirit.
She will be carrying the hopes, dreams, and identity of an entire nation, making history as Palestine’s first representative at Miss Universe — and reminding the world that beauty can be a powerful voice for change.